I want an endorsement contract.
I was watching TV the other day and somehow wandered thru some post event interview with a race car driver. The guy had patches from head to toe from companies who pay him to wear them: you know what I mean… endorsement contracts. A million dollars to wear Viagra on his hat, Valvoline on his sleeve, firestone on his other sleeve, and so on. I’ll bet he doesn’t even know what the generic name is for Viagra and couldn’t tell you anything about the drug itself.
It got me thinking: Why can’t I have endorsement contracts? People come to me every day begging for recomendations for this and that and I dont get one plug nickel for any of them. It would seem I would be the perfect person for endorsements. First off, I have this great white jacket with nothing on it but a name tag. It could use some color and I have lots of room on it. Second of all, I would actually know something about the products I am endorsing. Thirdly, there is hardly a new or innovative item over the counter so with a few well placed endorsements, I could advise (and get paid for) some great recommendations.
I could have a Delsym contract, a Sudafed contract, and a Nature Made contract for all those vitamins I am asked about. Nyquil and Sudafed could go to war over me getting the best patch placement on my jacket. I could get a Tylenol, Aleve AND Motrin contract and Advil will get aced out because they didn’t bid high enough for the placket of my coat.
My own company would have to pay me big time to recommend the store brands ($ka-ching$) because we all know store brands are junk… until the endorsement comes in…
Honestly, I’d be picky so I wouldn’t cheat my consumers by recommending items I really don’t believe in, unless the bidding got really high. I could find SOMETHING good in Harry’s Hangover Remedy if he paid me ten million dollars. (sheesh, for 10 mil, I’d TATTOO Harry on my forehead!)
They could even put me on TV, which would be great because I wouldn’t have to say ” I am not a doctor but I play one on TV” (like that lends credibility to the commercial?) I could say “Hey I am a real pharmacist and this stuff is great!” “Buy it now! I know what I am talking about”
I think I am on to something.
Tags: my mind wandering hopelessly lost, pharmacy life | |