Sticking it to vacciations? Or sticking WITH vaccinations?
I read a couple of recent posts expressing opinions about vaccinations in pharmacy. Both bloggers made very valid points about the money that the pharmacy is making at our (the vaccinators) expense when we put in a HUGE amount of extra effort for no extra pay. They wondered about the wisdom of this.
I am a vaccinator, and jumped on board just 1 year after the legislature allowed pharmacists to do so. Run by the local division it was a grassroots type of organization and it worked amazingly well. People really liked the idea of having all adult vaccinations available at their pharmacy given by people they already know and trust. We branched out and advertised our services to larger companies who might enjoy having us come to THEM by providing flu clinics. This too was a huge success.
Perhaps too much so.
Once corporate saw that we were making a lot of money on this, they decided to take it over, and in doing so, ruined it completely for everyone. By changing the appointment system to the on-demand system, they made a mess of monumental porportions. I responded by making appointments priority and walk-ins like any other prescription drop off…subject to what ever wait time is in effect at the moment. This is the short version of a long story.
Does that mean that we vaccinators flee with abandon and jump ship? Not so quick. I will be the first to agree that vaccinations are a lot of work. They involve more time and effort than a routine prescription. However, that being said, giving a vaccine is something that cannot be done without the human involvement. You cannot script-pro or Parata a flu shot. You cannot mail-order a tetanus shot. It is also something that possesses a product-service link that cannot be broken. For every person who has ever whined about paying the administration fee, I have offered the syringe, bottle and offered they draw it up and do it themselves. So far, I have had NO takers.
Your patients see you in a different light. You interact with them on a one to one basis. You arent just putting pills in bottles. 100+ years of trying to advance this profession and people STILL think that all we do is put pills in bottles. APHA? you suck. You suck at representing pharmacists and you suck at educating the public. (but that is a post for the more politically minded)
As technology advances to the point where human involvement is needed less and less, we have to find niches where the human involvement is still required. And YOU DEAR PHARMACIST need to find your niche. I can’t be good at EVERYTHING. I dont have TIME for everything either. Therefore you wont find me doing Cholesterol screenings AND diabetic screens/educating, AND MTM, AND vaccinations, AND etc. I chose vaccinations and I do it splendidly. Its MY niche. If I had more time, I’d love to add Cholesterol to my repetoire.
I gave over $100,000 worth of vaccines last year. That covers a lot of prescriptions I lost to mail order. It covers some of the prescriptions I had to give away for $4. And, no machine could have done it.
I have gained a pretty loyal following in the process as well. Over the holiday season I had many of my customers bring in their visiting relatives for flu shots! “Come on Aunt Esther, lets blow off the mall for now and get a flu shot instead!”. I don’t pretend to understand it but its money in the till, and sales mean less pressure from above.
Like all things, this wagon may leave town. Technology may makes all vaccines ORAL..who knows? I am sure somebody is working on it. Til then however I am going to ride it for all its worth. This pharmacist is finding a way to make myself “Indispensable”, by either linking product with a service (like a vaccine) or supplying a service that cannot be duplicated by a machine. Thats my future.
And you? If you think your future is holding that spatula, you are sadly mistaken.
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